What are the important factors to boost up sales in Online Business?
As we know this is the online world era. Everyone is engaged with online business directly. Customers prefer to buy products online and business owners prefer to sell their products online.
According to current survey, in upcoming year, the online product selling business will reach above $40Billions.
So, this is most common segment, where business owners, entrepreneurs as well as new business aspirants can earn huge money with very small effort.
Meanwhile one question arises in our mind: Why most of the new business owners are not getting enough conversation? Why people can easily move away from your ecommerce website within few second after visiting?
This kind of common question arises in everybody’s mind whether he/she is having online store or looking to start online business.
So, first we need to understand why these kinds of major issues are occurred and how we can overcome these issues?
Let me explain some major reason and their solution in detailed format.
According to current survey, the statistics shows that there are 38%-40% customers who buy products online, leave your online store due to unattractiveness and dullness of website design. They don’t feel freshness and user friendliness in your website. So, it is cleared that if your online store doesn’t provide a good attractive design with look and feel, then no one is interested to purchase products or services from your online store.
Now, let’s discuss about the solutions how we can overcome with designing issues and increase conversion ratio to boost up online business:
1. Design your online store in very Attractive Manner
Online shopping customers always and frequently visit those online store that have an eye catching look with best user friendly navigation features. They also consider those websites which is simple, fast website browsing and good accessibility.
Customer wants some things in priority basis:
1. Easy Navigation
2. Good Search Option product wise
3. Add to Cart option
4. Easy to use checkout functionality
While designing an online store, always keep a point in mind; please remove unnecessary or unwanted content from your home page or landing page of website. Also don’t stuff so much advertisement space or links that could frustrate to your real time customers and force them to leave your online store.
Apart from that, use scrolling functions and features like scrolling images, sidebars and appearance that attract your visitors and they can stay in your online store for long time.
2. Good Searching Product Functionality
A good, easy, simple and attractive search option is far better and increase potential client interest rather than complex searching functionality. As we know, every customer wants to search their favorite product to reduce their time and effort. But, if search bar is taking too much time to show customer’s product, then you can make sure, you are losing your customers.
So, it is important that, instead of designing a complex search bar, it is important to have a look on below given search box points:
1.Put your search bar at top of the website
2. Make it large for all kind of product inquires
3. Instant Result oriented output
4. Automatic searching features in search bar
5. In product page or category page, filter option will be there like Color, Size, Price, Brand and so on
3. Easy to checkout option
Customers want easy to perform simple and well explained checkout option. They lose their interest and leave your web store, if they find out the long, messy and complex checkout process. It means that, your website should have simple checkout option to perform the task that increases your web store conversion ratio. One page checkout is one of the best features that are appreciable by many online visitors.
In short, there are some points that will assist in the regards to checkout section:
1. Avoid all kind of unwanted and unnecessary points from checkout process
2. Use optional space for some steps like any add-on information you want, please mention it in optional basis
3. Design and develop simple checkout option layout
4. Alert notification for expected date of delivery of products
5. People can easily modify the product before transaction section
4. Attracting Confirmation Page
Once checkout process is done, you should use an attractive confirmation page that appreciate customer products interest and increase your website conversion ratio. By that page, you can understand traffic flow of those who have been purchased product from your online store. You can also use Google analytics to evaluate traffic.
By using website analytics, you can easily come to know about what most of the customers are opting to do in your website pages and what drawbacks you have that needs to be changed. Did they successfully make transaction or abandon the process in the mid stage? Accordingly you can increase the quality of page.
Here some points are important while designing exit page or confirmation page:
1. Good Attractive Piece of Content
2. Add links to your internal page or Blogs
3. No broken link
4. Internal page link in content
5. Good “Call to Action” Button
5. Add some useful Blogs, customer Experience and Videos
To attract more real time potential customers, it is important that, you should have a separate section in your website where you can share blogs about the products, user testimonial and their experiences as well as you can upload videos that define your working module and services. It would be also good, if you have a short story about your business and you can show out your specialty why you are different from other in video format.
This is not only increase your user interface, but also assists you attract more potential customers and they can buy their favorite products from your online store. But while creating video, please make sure that your videos should be support your products and your business.
These are the best five points that every business owner, entrepreneur as well as new business aspirant should think before hiring a good ecommerce solution provider company. The business owners who are already an ecommerce website, they should also check their website and update or redesign your website accordingly. These five strategies will surely boost up your business sales exponentially and increase your conversion ratio.
So, don’t think much. Utilize the current time and start your online business now with Kartcastle and enjoy your business with earning huge money accordingly.